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How public figures “apologize”:

1 - “Mistakes were made” - Yes, you made them.

2 - “Mistakes were made” - Perhaps, but what you said/did was your choice, not an accident beyond your control. 

3 - “This is not me” - Well, who was that person using your name?

4 - “I didn’t mean it” - OK, why did you say/do it?

5 - “It was their fault” - Adam tried this excuse: “The woman you put here with me, she gave me some fruit from the tree, and I ate it,” but we’re all individually accountable.

6 - “I don’t remember” - Umm, others do, and these days, cell phone cameras are ubiquitous.

7 - “My office takes full responsibility” - Your office didn’t misstep; you did. 

8 - “I’m sorry if people were offended” - Great, are you sorry you said/did it?

9 - “I’m fighting my demons” - More likely, you like the rest of us are wrestling our own hearts.

…Or just claim you’re a victim of (_______). 


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